New brand identity and full spectrum marketing proposal for the redevelopment of a former Victorian train Station in Liverpool
As one of Liverpool’s most prominent landmarks steeped in history, harking back to it’s days as the cities main train station, the opportunity to devise a new identity for Exchange Station represented a formidable challenge.
Following the buildings multi-million pound renovation into a state of the art large scale office development I was tasked with creating a striking new brand for the building.
Utilising a custom type face in conjunction with a stampable, modern x icon cut from within a solid colour block I devised a branding which was, at once, synonymous with the buildings Victorian roots and contemporary, reflecting the architectural journey of the scheme.
Alongside the core brand I developed tag lines around the buildings name and it’s initial inception as a major city centre train station.
From the conception of the brand the collateral organically expanded out to the production of stationery, a website, advertising and a full on-site branding exercise covering wall artwork, way finding mechanisms, and entrance signs through to external signage including totem installations.