Aspire

Targeted marketing campaign and brand consultancy for Aspire, a CEG owned office space within the boundary of East Midlands Airport

A recent project where I led and carried out the entire delivery of a full name generation and idenity of a CEG acquisition based within the boundary of East Midlands Airport.

Having settled on the name of the 18,232 sq ft stand alone building - a play on the aspirational nature of air travel, upwards trajectory and of the mind-set of the tech / distribution related target audience I created a modern, iconic type based branding.

The type based idenity features a subtle up arrow mechanism forming the A. This device allowed for a simple directive for teaser campaigns on social media channels.

The branding consultation was well received by the client and progressed into a beautiful, perfect bound sales particulars brochure, on-site signage and a set of direct mailers.